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Introduction

Positioned at the nexus of AI, Web3, and blockchain, Aethir sought to execute one of the largest and most impactful airdrops in the industry.

Before launching their token, Aethir partnered with Absinthe to lead a points campaign before the airdrop.

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Solution

Absinthe implemented a comprehensive strategy to address these challenges:

Aethir's interface showing the Community and Task Badges system.

  1. Targeted Community Outreach

    • Focused on key communities like Mocaverse (Animoca Brands’ gaming hub) to drive excitement.
    • Collaborated with partners such as CARV, Delabs Games, io.net, and Zero1 Labs to extend reach.

  2. Incentivization of Key Stakeholders

    • Rewarded existing NFT and token holders to broaden Aethir’s audience and foster loyalty.
    • Encouraged on-chain activities like staking and swapping to boost ecosystem engagement.

  3. Streamlined Quest Integration

    • Unified platforms like Galxe, Layer3, and Zealy into a cohesive system.
    • Simplified user tasks and ensured all efforts were tracked and rewarded appropriately.

  4. Advanced Sybil Detection

    • Deployed sophisticated anti-Sybil detection systems.
    • Ensured that rewards reached genuine participants, maintaining the event’s integrity.

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Results

  • Exceptional Participation

    • 800,000+ participants engaged in the airdrop.
    • 600,000+ badges issued to recognize user contributions.
    • 49,000+ token holders across two major blockchains, expanding Aethir’s ecosystem.

  • Enhanced Liquidity and Accessibility

    • Token listed on 16 major exchanges, including both centralized and decentralized platforms.
    • Ensured ample liquidity, facilitating easy access for traders and investors.

  • Significant Community Growth

    • Notable increases in social media engagement and following, amplifying brand visibility.
    • Arthur Hayes, former BitMEX CEO, became a top token holder, boosting credibility.

    Aethir's growth in followers, total following, and tweets over time.

  • Revenue Acceleration

    • Reported $36 million in revenue over 12 months post-airdrop.
    • Achieved a consistent 10% monthly growth.

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Lessons Learned

  • Effective Sybil Prevention is Crucial

    • Continuous enhancement of anti-fraud measures is essential to safeguard event integrity.

  • User Experience Drives Engagement

    • A seamless and user-friendly process encourages participation, especially among newcomers to Web3.

  • Sustained Engagement Post-Airdrop

    • Ongoing community involvement is vital to prevent token dumping and ensure long-term project success.
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